CONDA - brandmark makeover
Established in 1993 the CONDA Group is now the leading art material supply company in China with distributors in more than 100 countries. We have been asked for a makeover of the brand and the concept design for a wide range of packaging.
The most fundamental visual element of a brand identity is its brandmark.
The new logo has been created mantaining the original profile of the brand and modified to reach a more elegant and modern image, without missing the important visual link of the historical logo.
The sloping lines that compose the original logo have been resumed and used to create a sinuous shape that, repeated symmetrically, gives to the new brand fluidity and lightness.
The font has been redrawn in order to give to the new brand a more elegant image that reflect the products treated.
The new logo has been created mantaining the original profile of the brand and modified to reach a more elegant and modern image, without missing the important visual link of the historical logo.
The sloping lines that compose the original logo have been resumed and used to create a sinuous shape that, repeated symmetrically, gives to the new brand fluidity and lightness.
The font has been redrawn in order to give to the new brand a more elegant image that reflect the products treated.
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/44880ce9-0395-4e74-b7ef-52f688049033_rw_1200.jpg?h=2952c3a886f6e9df85979ea66308e547)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/4a7fd3e8-bad4-4561-87ec-5bb242d03c0d_rw_1200.jpg?h=e0c938fb26cd17014e3259d61ab83267)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/6647af6b-d3d6-47f5-a240-9f20917eea32_rw_1200.jpg?h=472b5cf5d51b3635c63ea7e89466813e)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/75e1ef20-84cf-4afb-adfa-e02482ce1b3c_rw_1200.jpg?h=8a0c4de5c88cfc396ab7eb62cce5ee80)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/2cf45aee-99f7-4104-8ac3-ef19a8dd7c91_rw_1200.jpg?h=250403d3649cf931c58f0e92dae67ce3)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/25cb1c17-5e38-42f0-81f8-fa622c050f58_rw_1920.jpg?h=fe0ea72d27645ce3936ae2e62259f054)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/2574c2d7-85f5-43e1-9169-fe5d50d7acf0_rw_1920.jpg?h=cde327a8eda222a6347a77e3025a45d4)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/52dc0edb-5a4b-44d3-bd82-48090357310b_rw_1920.jpg?h=7a0d35bc58fce819d48644d60941effd)
We re-designed the packaging of a wide range of art-products, here you can see some concepts.
The craft tools are supported by a on-line avatar that gives you tips and ideas of how to use them.
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/3b038476-6f78-48ec-be85-db379e5a04bd_rw_1920.jpg?h=69ef7120e6c03aee98f6a4cc48bfe14c)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/6ac4a62e-4158-4f7e-9aad-dd58fb0bf3b0_rw_1200.jpg?h=2423fcdd45e38d194599052cc56acd3c)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/ef0f1ca3-cf08-43db-a95a-2f9e6c5cdf6c_rw_1920.jpg?h=85fbd9fe1d10dbbe8f6eb2db95f80a03)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/f2efdb32-9b1e-4ccf-8f75-fb09651b4ed0_rw_1920.jpg?h=db3b016862ff6339664721e668e91084)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/4ad84095-1a08-41c9-9c85-2d1f6353fe84_rw_1920.jpg?h=382814e7b793e5796a48885d8ee23d01)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/4c07572e-a638-4aea-a75c-6b0f8be74d27_rw_1920.jpg?h=26f507d2b275113645579a7489bce335)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/e73690e1-e494-4bad-ad31-0b5d8fea5bcb_rw_1920.jpg?h=4ae685f448c1b42c9d4e081be3310f3c)
![](https://cdn.myportfolio.com/1c46d7b6-64f9-44e8-8605-42dd55c08eca/154efb3c-f44f-4d1a-9080-a0813d6f4dab_rw_1920.jpg?h=44d689b3a8c7d82cc5ccd58a043298ce)
Thank you